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The 7 Habits of Highly Effective People®

The only exclusive provider of The 7 Habits of Highly Effective People® program in the Middle East

Unlock potential. Unleash performance.

Based on the #1 bestselling business book The 7 Habits of Highly Effective People, this renowned personal- and interpersonal-development solution is trusted by millions worldwide. 

In an era of accelerating technology and advanced AI, human skills—how we work alone and together—are more important than ever. Having a comprehensive framework to help everyone gain and improve these essential abilities is critical to achieving organizational success.  

The 7 Habits of Highly Effective People course equips learners with foundational human skills like emotional intelligence, proactive problem solving, and self-leadership. Tailored for today’s evolving workplace, the 7 Habits unleash profound growth at every level. 

The Maturity Continuum®

Each habit is based on universal principles and paradigms of effectiveness, with practices that move learners from dependence and independence to interdependence.

Private Victory® | Habits 1–3

Emphasizes personal mastery, defining desired outcomes and focusing efforts to lay the internal groundwork for success.

Public Victory® | Habits 4–6

Fosters collaboration and synergy with others, building strong relationships that allow us to accomplish more together than we could alone.

Renewal | Habit 7

Emphasizes the need for self-renewal and continuous improvement to succeed in and sustain the other habits.

1

Habit 1: Be Proactive®

Focus and act on what you can control and influence instead of what you can’t.

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2

Habit 2: Begin With the End in Mind®

Define clear measures of success and a plan to achieve them.

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3

Habit 3: Put First Things First®

Prioritize and achieve your most important goals instead of constantly reacting to urgencies.

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4

Habit 4: Think Win-Win®

Collaborate more effectively by building high-trust relationships.

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5

Habit 5: Seek First to Understand, Then to Be Understood®

Influence others by developing a deep understanding of their needs and perspectives.

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6

Habit 6: Synergize®

Develop innovative solutions that leverage differences and satisfy all key stakeholders.

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7

Habit 7: Sharpen the Saw®

Increase motivation, energy, and work/life balance by making time for renewing activities.

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Delivery Options

The 7 Habits of Highly Effective People course is available in multiple learning modalities, each includes reinforcement microlearning:

  • Live In-Person: Six 120-minute sessions.
  • Live-Online (Spaced): Six 120-minute sessions delivered over weeks or months.
  • Live-Online (Concentrated): Six 90-minute sessions delivered over two days.
  • On Demand: Eight 30-minute sessions.

Product Components: 

  • Participant Guide 
  • Cards 
  • 7 Habits Assessment*
  • Automated Reinforcement*
  • Summary Poster 

*Available for All Access Pass® passholders on the FranklinCovey Impact Platform. 

Customer Stories

Client Spotlight – Global Food Production

Driving Growth Through Employee Empowerment

A global food-production company focuses on employee empowerment to drive growth in multiple markets. With the help of FranklinCovey’s The 7 Habits of Highly Effective People® course, employees are continually stretching themselves and the company is on track to reach their targeted growth goal.

Mississippi Power

Building a Culture of Leadership and Effectiveness

Mississippi Power needed to prepare for wholesale change. Deregulation of their industry was causing drastic changes in the way they served their customers. See how they incorporate The 7 Habits of Highly Effective People® to build a culture of leadership and effectiveness throughout the organization.

X-Fab

Bridging the Gap Between Planning an Execution

X-FAB, the world’s leading foundry group for analog/mixed-signal semiconductor applications, had a need to create a common language and team building problem. See how they used The 7 Habits of Highly Effective People® to build better personal productivity and focus on the end in mind.

Birchwood Automotive Group

Establishing a Common Language to Communicate Effectively

Birchwood Automotive Group uses The 7 Habits of Highly Effective People® to establish a common language and methodology to communicate and conduct business. The 7 Habits have transformed their culture which has led to increased profitability.

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