The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People®

Powerful lessons in personal change

Stephen R. Covey's book, The 7 Habits of Highly Effective People®, continues to be a best seller for the simple reason that it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity. 


One of the most compelling books ever written, The 7 Habits of Highly Effective People®, have empowered and inspired readers for over 25 years and played a part in the transformation of millions of lives, across all age groups and professions. 

Change is always upon us

If covid-19 has taught us anything, it is that change can be extremely disruptive. Thank God not all change is this turbulent!

In the case of a pandemic, we are dealing with an external force of change. But true industry leaders understand the basic principle that to stay ahead of the pack, you need to innovate. It is in other words better to lead change through innovation and be the disruptor, rather than the disrupted.


In the past 20 years, FranklinCovey Middle East has helped thousands of organizations and individuals become great at managing change and innovation. It starts by understanding how change and innovation work. In most cases, they are a lot more predictable than we think.

Fundamentally important is understanding the flow of change through what we call the “Change Model”, and the “Forces of Change” that either pull or push us through the four “Zones of Change”. These zones are: Status Quo, Disruption, Adoption, and Better Performance.

"Paradigms are powerful because they create the lens through which we see the world... If you want small changes in your life, work on your attitude. But if you want big and primary changes, work on your paradigm."
Dr. Stephen R. Covey
The 7 Habits of Highly Effective People
Habit 1: Be Proactive®

Achieve extraordinary results by consistently executing their R & I (resourcefulness and initiative) to break through barriers. 




Habit 2: Begin With the End in Mind®

Develop an outcome-oriented mindset in every activity they engage in—projects, meetings, presentations, contributions, etc. 




Habit 3: Put First Things First®

Eliminate energy and time-wasting tendencies by focusing and executing on the team’s wildly important goals with a weekly planning cadence. 




Habit 4: Think Win-Win®

Lead teams that are motivated to perform superbly through a shared expectation and accountability process. 




Habit 5: Seek First to Understand, Then to Be Understood®

Create an atmosphere of helpful give-and-take by taking the time to fully understand issues, and give candid and accurate feedback. 




Habit 6: Synergize®

Demonstrate innovative problem-solving skills by seeking out differences and new and better alternatives. 




Habit 7: Sharpen the Saw®

Tap into the highest and best contribution of everyone on a team by unlocking the total strength, passion, capability, and spirit of each individual. 




Courses That Focus on The Seven Habits
The 7 Habits of Highly Effective People

Sets the foundation for professional effectiveness - increasing productivity, restoring balance, and developing greater maturity and responsibility. 




The 7 Habits for Managers

Equips team leaders to effectively lead a team of people by first focusing on who a manager IS, then whata manager DOES. It's uniqueness is the lens of the 7 Habits framework - and the way it applies new mindsets, skills, and useful tools. 




The 7 Habits Leader Implementation: Coaching Your Team to Higher Performance

Designed to help leaders create a high-performance team. Leaders will learn a proven three-step implementation process, receive a set of practical tools to help them coach their team to effectiveness. 




The 7 Habits: Foundations

Empower frontline associates with new knowledge, skills, and tools to confront issues, work as a team, increase accountability, and raise the bar on what they can achieve.