The World’s #1 Trusted Partner in People & Organizational Transformation
Who We Are?
FranklinCovey empowers leaders and organizations to transform culture, build trust, and execute strategy.
- #1 trusted people & organizational transformation company worldwide
- 40+ years of global expertise, localized for the Middle East
- Regional hubs in UAE & KSA, serving Oman, Qatar, Kuwait, Bahrain, Jordan, and Iraq
At a Glance
- 150+ countries served
- 25+ solutions on our Impact Platform (leadership, trust, execution, performance, culture)
- Top industries: Government, Banking, Energy, Corporate
- Delivery in Arabic & English, across live, virtual, blended, and digital formats
Core Transformation Solutions
- Culture & Leadership – The 7 Habits®, bespoke leadership journeys
- Trust & Communication – Leading at the Speed of Trust®, Presentation Advantage™
- Execution – 4 Disciplines of Execution® (4DX), Strategy to Execution
- Performance & Talent – Coaching, assessments, performance systems
Proven Global Impact
- 200+ financial institutions supported worldwide
- 25%+ increase in trust & collaboration scores
- 98% of clients report stronger alignment between people & strategy
- Thousands of leaders developed annually across the Middle East
Why Us?
- Global credibility + regional expertise
- Localized delivery teams that understand GCC culture
- Scalable solutions to fit any organization
- Sustainment focus: behavior change that lasts

