Greatness Starts Here

We transform organizations by building exceptional leaders, teams, and cultures that get results.

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Top 5 Emerging Workplace Trends in the Middle East for 2024

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Quiet Quitting, Quiet Firing, Career Cushioning Navigating Organizational Dysfunction

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How to Communicate Change: A Tool for Leaders

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Turn Average Employees Into High Performers

A trusted partner for +1000 clients in the Middle East

See the big things happening at FranklinCovey in 2024

The Middle East – Since 1997

For over 30 years, we’ve worked in the Middle East with public and private sector leaders across industries. We operate in United Arab Emirates, Saudi Arabia, Qatar, Sultanate of Oman, Bahrain, Kuwait, Iraq and Jordan .

It’s easy to work with us.

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Proven value-add. We have seen great interest and growth from colleagues utilizing the learning content. We are very pleased with the richness of the content being provided and how it aligns perfectly with our objectives. It provides our colleagues with the opportunity to add value professionally and on a personal level.

— A Development and Programs Manager for Emiratization at a leading conglomerate company in the United Arab Emirates (UAE)


countries served by FranklinCovey


years as a top leadership company


clients served in the Middle East


client engagements per year

Solutions for Regional Challenges and Opportunities in the Middle East

Explore our range of services and solutions that can help organizations manage common challenges and unlock new opportunities for growth and success.

Free Guide

6 Key Communication Techniques to Build Trust and Inspire Your Team

Free Guide

80/20 Activity Analyzer

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100+ Questions for Better 1-on-1s

Free Guide

Adapt To Change: 5 Self-Coaching Questions

Our Approach

Our unique approach starts with timeless principles of human effectiveness. Partner with us to equip every person in your organization with the mindset, skillset, and toolset they need to reach new levels of performance and achieve exceptional results together.

Customer Stories

PepsiCo Food

Building Empathic Leaders Across the Organization

PepsiCo Foods North America desired consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.


Developing Leaders at Scale

Omantel, FranklinCovey Middle East, and FranklinCovey Custom Courses partnered together to design, develop, and implement a high-potential development program for approximately 300 leaders. Participants engaged in an on-the-job project in both year one and year two of the program.


Achieving Operational Excellence using 4DX

Sipchem’s operations division has been using the “The 4 Disciplines of Execution (4DX)” initiative since 2018 with the goals of achieving operational excellence and creating added value by reducing risks and increasing operational efficiency.


Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

Explore the FranklinCovey All Access Pass®

All of FranklinCovey’s world-class content, whenever and wherever you need it — plus the people and technology you need to drive and measure progress.

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