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Blog: Fostering A Collaborative Sales And Marketing Relationship Leads To Big Wins
Blog: Fostering A Collaborative Sales And Marketing Relationship Leads To Big Wins

This is the time of year when sales and marketing teams meet to discuss annual goals, and it can seem their planning was done in completely separate caves. Predictably, when things go wrong they are ready to destroy one another like the cave people in the opening scene of 2001: A Space Odyssey.

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Video: Big Rocks
Video: Big Rocks

The key is not to prioritize what's on your schedule, but to schedule your priorities.

Introducing Liz Wiseman’s Multipliers

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