The 5 Top FranklinCovey Middle East Articles of 2023

In the rapidly evolving business landscape of the Middle East, leaders face a multitude of challenges as they strive to adapt and thrive in the new normal of the workplace. The year 2023 has brought forth significant shifts, including the widespread adoption of hybrid work models, the transformative impact of disruptive technologies like AI, the need to address talent retention amidst the phenomenon of "quite quitting," and the essential focus on empowering women in leadership roles and engaging Gen Z talent. To assist leaders in staying ahead of the curve, we have curated our top-read articles from the first half of this year, providing valuable insights into the future of work and strategies for success.


1. Help Your Organization Thrive in the New World of Work:
The world of work may have changed, but expectations on leaders to produce results have not. Principles of effective leadership that result in superior performance haven’t changed either, but when some team members are co-located, some work from home, and even more follow a hybrid model, leaders must apply those principles differently.


2. Surviving Disruptive Innovation The Rise Of Chatgpt And AI:
To survive in today’s competitive market, businesses must offer advanced, cost-effective, and improved services and products. To achieve this, they need to be innovative and embrace two critical concepts: agility and low bureaucracy. Learn the impact of disruptive innovations and technologies like ChatGPT and artificial intelligence (AI) on companies and strategies for leaders to navigate and thrive in a competitive market.


3. Developing and Empowering Women Leaders in Saudi Arabia:
This whitepaper explores the crucial role of women in leadership in Saudi Arabia, shedding light on the advantages of having women in leadership positions and the essential communication and strategy execution skills required. It features inspiring examples of women leaders in Saudi Arabia and it outlines ways in which companies can empower women, including building strong relationships, fostering trust, and emphasizing the importance of negotiation skills.


4. Navigating Organizational Dysfunction: A Leader's Guide To Retaining Top Talent:
Quiet quitting, quiet firing, and career cushioning are all related to the concept of leaving a job or an employment situation due to lack of engagement. This whitepaper outlines strategies for retaining your top performers and examines the link between inadequate leadership and the latest workplace trends of employees leaving on their own or seeking comfortable positions elsewhere.


5. Gen Z in the Middle East: How to engage them in the workplace:
As the world progresses, organizations across the Middle East are faced with the challenge of engaging Generation Z, the demographic cohort born between 1997 and 2012. With their unique set of values, aspirations, and technological fluency, this group presents both opportunities and complexities for leaders. To effectively engage this generation, it is crucial for organizations to understand their characteristics and preferences. In this article, we will explore key strategies leaders can employ to successfully engage Gen Z.



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