Find Out WHY is a foundational course for everyone involved in innovation and anyone who serves customers—paying or non-paying, external or internal.
THINK DIFFERENTLY:
Recognize the impact of understanding why customers make the choices they do.
FIND STRUGGLING MOMENTS:
Observe customers using products and services and look for obstacles or frustrations they experience.
HEAR WHAT CUSTOMERS DON’T SAY:
Interview customers to discover why and how they choose and use specific products and services.
FRAME THE JOBS TO BE DONE:
Create a concise summary of customer Jobs to Be Done.
DESIGN FOR PROGRESS:
Generate innovation opportunities that satisfy customer Jobs to Be Done.